BRUT products range from aftershave, eau de toilette, deodrant, anti-perspirant, shower gel and gifting. BRUTs target audience seem to be men/older men. I feel that in the future BRUT could try to appeal to younger men or teenagers to widen their target audience.
New Advert idea
- Starts with a shot of a television and a video game being played. The in game character would then die on the video game.
-The camera would then cut to a large teenager looking hot and sweaty crying about dying on the game.
- A friend or brother would then come in and draw the curtains of the large teenager who is playing video games in the dark.
-He would then say 'you stink, stop being a sweaty gamer and man up, use this'
-The camera would then cut to a close up of the BRUT can as the brother or friend throws the can at the large teenager and the large teenager catching it.
-A close-up of the can in the large teenagers hand. The slogan would then come up 'BRUT- Man up'
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