Ideas 
Notice: We made an error on the Client who is actually Unilever.
Ideas Generated
In our group we chatted about each Unilever product and decided to advertise 'Pot Noodle.' Afterwards we discussed how we can broaden 'Pot Noodle's' audience. When talking about target audience we felt that 'Pot Noodle' is generally aimed at working class people who need a quick and easy lunch/dinner. So we thought that we would now try to make 'Pot Noodle' appeal to middle class people. As 'Pot Noodle' doesn't have health benefits we felt that the main positives to try and sell 'Pot Noodle' on is the fact that it's quick to make; you can make it in a hurry, and that it's a easy and convenient to make.
Initial Plans and Proposals
Our advert shows a middle class man preparing to get ready for work in a rush and a sweat. A long/medium shot will be used to show the man in a hurry as he puts his socks on and ties his shoe laces. He will be wearing a smart suit and tie. The camera will cut to shoes a close up of his face showing that he is in a rush. The camera will then cut to a close up of the clock, so the viewer can tell that he needs to hurry up. The man will then grab his bag, run into the kitchen and grab a 'Pot Noodle' off his worktop. A close up will be used as he grabs his 'Pot Noodle' and quickly runs out of his door. The camera will then show the man in his office pouring out water from the kettle (close up) into his 'Pot Noodle.' As the water is being poured the slogan 'Pasta but Fasta' will come in and a voice over will say it as it appears.
Identification and overt/ hidden message
Darker, duller colours will be used to begin with to show that the man is stressed. Later on in the advert as he sits down to relax and have his 'Pot Noodle' the lighting is brighter. Also the fact that the 'Pot Noodle' is cheaper then other food that could be purchased at a work environment. Furthermore the 'Pot Noodle' could act as a solution to a problem as a quick food source to grab when your in a rush. We hope to broaden the target audience to middle class people by showing a middle class person in the ad in a middle class environment. We also hope to show that 'Pot Noodle ' is fast and easy.
Content
1st Shot– Establish the kitchen. Character comes into the shot
2nd Shot– Close up of him, doing up his tie looking frantic, rushing
3rd Shot– Long shot of him finishing doing up his tie, tucking in his shirt
4th Shot– Close up of him grabbing his keys
(MINI MONTAGE)
5th Shot– Close up of his face
6th Shot– Close up of the clock
7th Shot– Close up of him grabbing his bag
8th Shot– Close up of him putting his shoes on
(END OF MONTAGE)
9th Shot– Long shot of him ready
10th Shot– Tracking shot of him walking towards the door, grabs brief case on the way
11th Shot– Close up of hand grabs the door handle
12th Shot– Close up of his face, eyes widened
13th Shot– Close up of Pot Noodle
(MATCH ON ACTION)
14th Shot- Long shot of him leaving the house, grabbing the Pot Noodle (another close up)
15th Shot– Close up of him grabbing the door handle and leaving
16th Shot– CUT, long shot of him at work, establishes the setting/surroundings, he’s rushing, looking at his watch
17th Shot– CUT, clock saying 12pm (point of view?), looks at the clock, camera moves to where Pot Noodle is
(MONTAGE)
18th Shot– Grab, open pot noodle, close up
19th Shot– Pours water from kettle, close up
20th Shot– Stirs, close up
21st Shot(VOICE OVER) – Tracks him into his office, sits down and looks relieved, long shots
22nd Shot– Medium shot of him actually eating it
Style
The style of our advert will be serious. This is to try to appeal to the middle class audience and middle aged people. Also because it follows the middle class mans job which is a serious matter.
Relevance to Audience
Our advertisement will target middle class people by showing a middle class person who they can relate to. Most middle class people have probably all been in a rushed situation where they are in a hurry. Relating to a person in an ad generally makes them likeable.
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