Initial Planning

Road kill is something we see every day, but because of this it’s often overlooked. Urbanisation is to blame for the death of many wild animals who roam the Earth. But are the animals to blame for running out on the road, or is it the fault of the human race for creating dangerous environments which are threatening to wildlife. Road Kill will examine the lives of many creatures and how easy it is for them to be killed by vehicles. The film will explore the actions that can/ are being taken to stop road kill from continuing to be a common occurrence.

. The primary audience for "Road kill" are adult drivers who have probably had experiences with animals on the road.  The secondary target audience are young drivers who will begin to have run ins with road kill.
. The purpose of the documentary is to inform viewers to take more care when driving through wild areas and to depict how threatening urbanistaion is to wildlife.
. The format of the documentary will be expository.
. Potential constraints for "Road Kill" could be filming animal corpses which could be distressing to some viewers.