The brief was to remarket a Unilever product in order to
make is appeal to a completely new target audience.
Our chosen product was Pot Noodle because it was a product
that a majority of our group liked and we thought that it was a product that we
could successfully remarket. It was an easy decision for our group to pick Pot
Noodle as most members of the group like Pot Noodle and know what the product
is all about.
The current target population for Pot Noodle is working
class people who need a quick and easy meal. Students are also often recognised
as a target audience for Pot Noodle because they often need a cheap and simple meal
to make. We decided to try to remarket
Pot Noodle to appeal to middle class people as we felt that this is a group of
people which the original Pot Noodle doesn’t reach.
No comments:
Post a Comment